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The world’s last white male Rhino, located at Kenya, desperately needs to mate.
“The Most Eligible Bachelor in the World”. Users have
swiped right in such numbers they crashed the donation website hours
after the rhino’s profile went live.
Tinder has made him a profile available all over the world. “It’s
going to be broadcast in 190 countries and in 40 languages,” says
Mathieu Plassard of communications agency Ogilvy Africa. “(It’s) the
first time that Tinder has done something like (this).”
The 43-year-old Sudan has failed to successfully mate with the two female
northern white rhinos left and the conservancy is seeking funding for
in-vitro fertilization (IVF).
Donations is already going on and are being processed by Virgin Money in the US by
CrowdRise and in Kenya by popular mobile service MPesa. This will help pay for the ongoing research into Assisted Reproductive
Techniques (ART) conducted by institutes in the US, Germany and Japan and if plan goes well, scientists hope to create a herd of 10 northern
white rhinos after five years of IVF treatment.