Bella Hadid is back to work with Victoria’s Secret. The 25-year-old model and former Angel took to her Instagram on Wednesday to share a behind-the-scenes look at her latest holiday campaign with the lingerie brand, where she is looking gorgeous in festive red underwear.
While the model looks happy and at home in front of the camera for the familiar brand, Hadid previously admitted that it took some convincing for her to join forces with Victoria’s Secret after having taken a hiatus from working with them.
“It took me almost a year and a half to take the meeting with them. Even having that conversation was very complicated for me because of the way that I had felt in the past,” she told Marie Claire, mentioning that she and other women who worked for the brand before had felt “a type of way” about the way that they were treated. “And now, six of the seven [VS] board members are all female. And there’s new photoshoot protocols that we have. So a lot has changed. I feel like the world really deserves a brand like Victoria’s Secret and to also feel represented by it as well.”
In the years since Hadid graced Victoria’s Secret famous runway, she joined several other models in calling attention to the misogynistic culture of the company. The brand then went on to rebrand itself, doing away with the Angels and replacing it with the VS Collective, which includes Priyanka Chopra, Hailey Baldwin, Naomi Osaka, Megan Rapinoe and Paloma Elsesser. These changes, as well as private conversations between Hadid and the brand, are what ultimately brought the model back to Victoria’s Secret.
“[Joining the VS Collective] was really about taking my power back and having the power over my body be released to myself again,” she told Marie Claire. “I just look around [on set] and I feel empowered again. I feel empowered in lingerie, instead of feeling like my body is some sort of money maker.”
Hadid made sure to shout out the female director who shot her holiday campaign, Zoey Grossman, and included photos of the women on set in her post.
Website Designing/Management/Social Media – Iyanu Victor
“This is epic sis,” Hadid’s older sister Alana commented on the photo. Another follower wrote, “I’m so proud of you.”