Things to know about Hilda Baci and her Guinness World Cooking Record Marathon.
Her real name is Hilda Bassey Effiong. She is a young Nigerian chef from Akwa Ibom State. She owes a food brand in Lagos called “My Food by Hilda”. Her target is to cook for 4 days non-stop and she must do it standing as she is not permitted to sit while cooking.
She’s also not allowed to take coffee, stimulants, or any energy drink to artificially boost her energy and bodily strength while cooking.
She’s allowed to eat food, drink water or fruit juice, & take glucose.
The cooking is taking place at Amore Gardens, Lekki, Lagos State, Nigeria.
She cooks round the clock, no sleep (Morning, afternoon, evening, and night. So, for 4 nights, she won’t sleep).
She has just 5 minutes rest per hour [meaning for every 1 hour, she is entitled to just 5 minutes rest or break, that’s an hour break in every 12 hours].
Other sources claim
She gets a 30-minute break every 6 hours, she spends the 30mins in a medical van which is just close by, within which she can nap, use the restroom, and also get a medical assessment or checkup by the medical team available on the spot.
Whatever she cooks is shared to the people at the venue for FREE. She is not selling the food.
She cooks different meals simultaneously. She is at liberty to cook any meal she likes. There are no restrictions as to what she can cook or not cook.
What’s this title about?
The World Record title is about cooking within a time frame, not about what is cooked. As long as she is cooking, she is on track.
Every meal cooked and every plate served is recorded. (She has cooked over 120 meals so far with almost 3,000 portions if not more by the time you are reading this).
How to really break this record
She started the cooking on Thursday and is expected to complete the target time frame by Monday 15th May, 2023 evening.
The current holder of the title Hilda seeks to break is an Indian Chef Lata Tandon, who set a Guinness World Record for cooking for 87 hours and 45 minutes non-stop in 2019.
To break the record, Hilda Baci is attempting to cook for 96 hours, using extra 9 hours to break the world record as the first human on earth to spend such an amount of time cooking a marathon.
She tagged the cooking project “Cook-a-thon”, a phrase literally coined from the word “marathon”.
She appears exhausted already!
Who is sponsoring Hilda Baci?
Most of the food items, ingredients, utensils, etc she used for this project are provided by her sponsors. So, the money expended on this project is not 100% from Hilda or her Food brand.
Uber, one of her partners is offering a 40% discounted ride to the venue for people who wishes to join and cheer her up at the venue.
Hilda’s mum is also a chef. She owes a food brand called “Calabar Pot”.
Arla (Dano Milk) has also been noticed on her apron and backdrop at the event’s venue.
For support, many celebrities and politician including, Vice President Yemi Osinbajo, Peter Obi and Wife, Babajide Sanwo-Olu, Tiwa Savage, Nigerians etc have show her immense support.
Hilda Baci is 27 years of age.
Monday, the 15th of March and by 4PM will make it 96 hours since Hilda has been cooking.
As at the time of this report, Hilda Baci has hit the 80-hour mark, and is on her way to breaking the Guinness World Record for the “longest cooking marathon by an individual”.
This reminds us of a one time trial by Dflex, Nigerians famous contortionist who attempted to skip longer than normal on one leg.
Baci is not new to cooking competitions, she was a participant in the maiden edition of the Jollof Face-off Competition in 2021. The talented chef made Nigeria proud by winning the competition and walking away with a grand prize of $5000.
Still not convinced?
[ Joy Is Bewaji] It’s not just the fact that Hilda Baci is trying to break a World Record with her cook-a-thon; what is really amazing is how she has established a new pop culture through this attempt.
Everything is well thought-out.
Everything is on point. She made a brilliant branding and marketing plan around this mission.
From the location she chose to show off her skills, to the design of the container…
The access to feeding on the energy of those who come around to see and support her through the glass walls.
And also, in return, feeding the audience from the dishes she has been making.
The engagements on social media….
We don’t know her, but we see her!
Influencers are caught up in the hype of the show.
Everyone is involved!
Eyeballs on Hilda!
It’s a carnival!
An impressive festival of food, people, music, and culture. And it’s not even a show!
It is just ONE woman wanting to break a record.
The branding is brilliant!
This kind of coverage is what big establishments take months to curate with heavy budget that goes through different stages of approval.
But look at one black beautiful wom.a.n simplifying what it means to live your dream, and get people to come along for the ride.
Hilda Baci is not just setting the Guinness World Record….She is setting a new celebration for Nigeria.
This is also content, content that almost any brand can feed on!