Music is a very important factor in a business video that helps you mark your position in the market and therefore its importance should not be underestimated. Music must be created or composed appropriately, otherwise your customers will be distracted and bothered by the imbalance between music and video. Background music should be placed in a specific way to create a connection between you and your audience. Once this happens, you are sure to have many customers interested in doing business with you and your brand.
Ungeekit gave some tips to help you select the best song to make your brand shine like a star:
Know your Audience
If you are planning on including music in your video marketing, the first step is to think about your target audience. Which people are you most suitable for? For what ages and professions? Do these people belong to a specific area or have different backgrounds? Thinking through all these factors helps you choose the right music to include in your video and captivate your audience.
Think about Music in Advance
The biggest mistake companies make is thinking about background music after the video is made. The most recommended way is to choose music even before video production begins. This planning requires a thorough analysis of the content of your video and what message / information you want to convey. Thinking about music in advance helps you stay within your budget. For example, if you hire a songwriter or buy licensed music, advance planning will help you determine how much you want to spend on music and better plan your budget for the project. Also, if you’re developing a project for a client, you’ll need your approval of the music to implement in the video, so it’s a good idea to start planning ahead.
Set your Budget
Your budget will depend on whether you hire a professional composer, purchase licensed music to suit your needs, or choose a track from the music library. In the second case, you have to pay the licenses to use the songs. So set your budget and edit your music and video accordingly. Hiring a composer is the best option if your video has multiple environments. In this case, you have to create several videos so that the composer can create songs according to each one of them.
Choose the Song
Advance planning allows you to have several music options to choose from to insert into your video. Based on the theme of your video, select a certain number of music tracks. If you create a video that talks about the subject linearly, choose a track based on that theme. But if the video is divided into parts, then use different tracks for each part of the video. This way the audience will better assimilate the information conveyed throughout the video and more easily distinguish each theme.
Use Music as Markers
Including music at the beginning or end of videos is also a very productive idea as they can act as video markers. They help you present a brief introduction or conclusion to your audience. Since there is no information overload, video becomes prolific. This task can be done by combining the song with a specific part intro for a few seconds. You can successfully complete this task by using these markers in various parts of your video or by changing the volume of the music track at several different points.
Subtitles can be used to tell the story of your video effectively and should take two aspects into consideration: The first is that subtitles can distract the audience if they are used during a normal dialogue or interview; The second aspect is whether subtitles are describing the video correctly or not, and you risk confusing your audience by mixing subtitles with different elements like audio and video.
Regardless of the song you choose, you should be careful that the fade in and fade out effects are timed correctly. You should choose the right song to highlight the main aspects of your video. For example, you can make the music stop for a moment and come back forward to convey a message or display a particular image. This type of music may or may not be available in the music library. So if you want to make the most of this feature, you should hire a professional to sync music times with video. Make sure you do not overuse this feature to not create a negative impact.
Make sure the music tracks you are using are produced using real, organic instruments. The reason is because many music tracks are created using digital instruments giving rise to dubious quality sounds. Additionally, instrument awareness can help your video delivers a message more effectively. For example, using certain regional or cultural instruments to produce the music tracks in your video help convey the ambience of a particular location you are describing in your project.
Choose an Appropriate Genre
You should choose the genre of your music given the nature of your business and the audience to whom you will present your video. If you are unsure about what your target audience will be, the best thing to do is to opt for a common song. However, if you already have a song in mind that perfectly conveys the ambience of your video, then use that song or look for other options within the same genre.
Including background music in your video marketing is not an easy task. So if you want to create a compelling and effective video to increase the flow of your business, consider all the points mentioned above before you start working on your project.