Rihanna has bared it all in her latest Savage X Fenty offering designed just in time for the holidays.
The singer and billion-dollar cosmetic beauty giant took to Instagram live over the weekend where she gave fans a peek at her derriere sporting the lingerie line’s new Tied Up Tartan Open-Back PJ Pants. The revealing jammies come designed with a cut out opening in the back that exposes your assets. The “Umbrella” crooner also rocked the new items matching bralette too.
TMZ was able to screengrab a recording from Rih’s booty popping moment which you can see below.
Now, if you like what you see, you can head over to the Savage X Fenty website where the Tied Up Tartan Open-Back PJ’s are currently selling for $49.95. It looks like they make them for guys too and the set also boasts a pair of sleep shorts if you’re looking to switch up your nightly attire.
Some fans couldn’t help but notice that the new item caters to plus-sized women. Following the singer’s “Ass-ential” IG live content, Rih dropped a link to buy the new sleep wear gear specifically sending her following to the plus size page, but don’t worry! The Open-Back PJ’s come in all sizes. Rihanna seems to be driving home the point that anyone, no matter what size, can feel sexy in her all inclusive lingerie goodies, and we absolutely love it.
According to Forbes in August 2021, Rihanna is worth $1.7 billion.
Even though the mogul, philanthropist and entertainer got her start in the music business — spurring countless hits over the last decade and a half — her Fenty empire is what’s really helped RiRi achieve her billionaire bag.
The outlet reports that she is now “the wealthiest female musician in the world and second only to Oprah Winfrey as the richest female entertainer.”
“The bulk of her fortune (an estimated $1.4 billion) comes from the value of Fenty Beauty, of which Forbes can now confirm she owns 50%,” the recent announcement detailed. “Much of the rest lies in her stake in her lingerie company, Savage x Fenty, worth an estimated $270 million, and her earnings from her career as a chart-topping musician and actress.”
LVMH, a French luxury goods corporation, played an essential role in helping Rihanna make it to the top. If you didn’t know, the conglomerate owns the other 50% of Fenty Beauty, which was launched in 2017.
Within a year of being established, the French corporation shared that Fenty Beauty made over $550 million in annual revenue — making more than any other celebrity-founded beauty brand, including Kylie Cosmetics (Kylie Jenner), KKW Beauty (Kim Kardashian), Flower Beauty (Drew Barrymore), Haus Labs (Lady Gaga), and Honest Company (Jessica Alba).
The outlet estimates that Fenty Beauty is worth $2.8 billion. In its yearly report, LVMH wrote that Fenty Skin — which was launched just last year — has had a “very promising start.”
Notably, the star’s high-end fashion and accessories line, Fenty, was shut down in February. Being launched in 2019, it was another business venture the musical mogul collaborated with LVMH on. It attempted to disrupt the luxury market with its size-inclusive fashions — similarly to how Rihanna disrupted the beauty space with the diverse shade range of Fenty Beauty.
Unfortunately, the clothing line was just unable to withstand the economic toll the pandemic took on the fashion industry. Its final collection was released last November.
What’s ironic is that on the same day that the Fenty clothing line was officially paused, Fashionista reports that Savage x Fenty — a brand of which Rihanna holds a 30% ownership stake and shares with TechStyle Fashion Group and various shareholders — raised $115 million in Series B funding. After being introduced to the market in 2018, the lingerie line is now valued at $1 billion.
Forbes noted that the new funding “will reportedly be used for customer acquisition and retail expansion.”
