History was made on Wednesday 31st August 2016, as Star Lager Beer announced an unprecedented partnership with not one but FIVE of the biggest European football clubs – Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years..
By virtue of the partnership, Star has become the “Official Beer Partner” of Arsenal; Juventus; Real Madrid; PSG and Manchester City. These five clubs also have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.
Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand to bring new football experience to consumers and loyal fans of these clubs.
“They bring freshness and new levels of excitement to the established football order. We are happy to partner with these football clubs as we collectively want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has
always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers”. Maggi said.