The Beginning of (Runway) Modeling and now with Olayinka Serikudi Azeezat

The Beginning of (Runway) Modeling and now with Olayinka Serikudi Azeezat.

Many years ago, the advertisement industry became highly competitive and with more pressure coming from other industries like – Music, Movie, Fashion and so on, they needed a different way to loud products. The most of this demand (keeping in-line with the main industry) came from the Fashion Industry and there, surprisingly came the idea of modelling, otherwise called “Model Person”.



The first model experience was on mixed feelings, most did not understand what they where seeing, some where scared, some excited, so shouted “taboo”.. Yet one thing was certain, the beginning of the most creative industry was about to emerge…. The Fashion industry was taking a new turn and all it needed were god’s and goddesses of clothing.



These people would dive into any wear or clothe just for display, always excited… the designers worshiped them for a simple fact…. They were always the first to appreciate every new design without discrimination or second thoughts.

Until the late 1800s, “modeling” was primarily a term (from the Middle French word ‘modelle’) used to describe people posing for a portrait.  Upon the invention of the camera, people would pose for more than painted portraits, and soon, ads featuring pictures of men and women were added to newspapers.

 



Today, Modelling or Model Person have become the most expensive, exciting and useful venture. It must be noted that most countries still devalue this business, some are dancing around while many others are exploring.

 

Models  have proven to be 90 per cent, if not 100, important in every entertainment and marketing productions. In music production, the female can otherwise be known as “Vixens”

The 1970s and 1980s brought better wages and working conditions for models, as well as models landing cosmetic and hair endorsements. Modeling competitions were popular ways to find new models in the 1970s and 1980s. In 1980, the first Ford Supermodel of the World Competition was held to discover fresh faces from around the globe. The 1970s also meant marking significant milestones in the fashion and modeling industry. In 1974, Beverly Johnson became the first African-American model to grace the cover of American Vogue, and model Margaux Hemingway signed an astounding million-dollar contract in 1975. – The Balance Careers.

Olayinka Serikudi Azeezat, is a Nigerian and graduate of Art, Fashion and Design, Yaba College of Technology. She was 2nd Runner up Most beautiful Girl on Planet, Ex face of Tiskies Fashion House Face of Southernlaced beauty (US), Face of Lovelabel Fashion House and Ex Ambassador of Gionee.



She has been a Model Person for/at-  Alat – Wema advert, African fashion weeks, Yellow day, Coming to America, Afrik diary, Art and fashion fusion, Walk the walk runway, Yaba tech fashion show, VAGMINT advert, on music videos and many others.
Miss Olayinka is a Model or Vixen who have majored as a Fashion model, Commercial model, Promotional model, Fit model, Lingerie model, Part model and Glamour model. She has a sincere passion for modelling which hasn’t just become a lifestyle but has grown into a Purpose.



When asked which form of modeling is tough for her, she says, “I wouldn’t say any of type of modelling is tough because all it takes is for a model is to get it right by going through the right process,  heeding to rules and laws,  having the attribute and character and most importantly working along with the right set of Creative artist like the photographers,  make up artist,  stylist,  designer,  editors, brands,  medias and so on and you realise things would go smoothly and easy.”

 

She continues, “Most times it may get tough due to maybe personal reasons, disagreement,  and you know anything that can come up which you would have expected or wouldn’t have expected.

Since models are always in-front of cameras, I got curious on how advanced models like Yinka chose their photographer, like what criteria must a photographer have to shot someone like her. She says, “I select through their previous achievement, presentation, their editing and level of exposure to the fashion world.



As a model, taking good photos helps display your standard standard and creative photos  brings the inner expression, creativity and art into reality. Agency gets to see you through you and your passion and they get attracted to you. With good photos you get signed by agencies, brands and company after presenting your portfolio.

 

Well, having known all these, I asked Olayinka a creepy question, “Why does a model need an agency? Can a model become big without an agency?”

 

She says,

 “Agency plays a huge role in the life of a model,  from proper grooming, to managing, promotions and so many more that might not be possible to do as a freelance model”

She is Queen, she is  Olayinka Serikudi Azeezat… Nigeria’s pride in the new world business called FASHION!

Her craze, love and hunger for something to wear is what put her on this spot today.

😉Cheers!

 

CONTACT
Olayinka Serikudi Azeezat
Instagram: @she_iz_queenj
Phone: +2347061532880
Email: [email protected]

Enjoy more Expression below:

 

 

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