The Beginning of (Runway) Modeling and now with Olayinka Serikudi Azeezat.
Many years ago, the advertisement industry became highly competitive and with more pressure coming from other industries like – Music, Movie, Fashion and so on, they needed a different way to loud products. The most of this demand (keeping in-line with the main industry) came from the Fashion Industry and there, surprisingly came the idea of modelling, otherwise called “Model Person”.
The first model experience was on mixed feelings, most did not understand what they where seeing, some where scared, some excited, so shouted “taboo”.. Yet one thing was certain, the beginning of the most creative industry was about to emerge…. The Fashion industry was taking a new turn and all it needed were god’s and goddesses of clothing.
These people would dive into any wear or clothe just for display, always excited… the designers worshiped them for a simple fact…. They were always the first to appreciate every new design without discrimination or second thoughts.
Until the late 1800s, “modeling” was primarily a term (from the Middle French word ‘modelle’) used to describe people posing for a portrait. Upon the invention of the camera, people would pose for more than painted portraits, and soon, ads featuring pictures of men and women were added to newspapers.
Today, Modelling or Model Person have become the most expensive, exciting and useful venture. It must be noted that most countries still devalue this business, some are dancing around while many others are exploring.
Models have proven to be 90 per cent, if not 100, important in every entertainment and marketing productions. In music production, the female can otherwise be known as “Vixens”
The 1970s and 1980s brought better wages and working conditions for models, as well as models landing cosmetic and hair endorsements. Modeling competitions were popular ways to find new models in the 1970s and 1980s. In 1980, the first Ford Supermodel of the World Competition was held to discover fresh faces from around the globe. The 1970s also meant marking significant milestones in the fashion and modeling industry. In 1974, Beverly Johnson became the first African-American model to grace the cover of American Vogue, and model Margaux Hemingway signed an astounding million-dollar contract in 1975. – The Balance Careers.
She continues, “Most times it may get tough due to maybe personal reasons, disagreement, and you know anything that can come up which you would have expected or wouldn’t have expected.
Since models are always in-front of cameras, I got curious on how advanced models like Yinka chose their photographer, like what criteria must a photographer have to shot someone like her. She says, “I select through their previous achievement, presentation, their editing and level of exposure to the fashion world.
As a model, taking good photos helps display your standard standard and creative photos brings the inner expression, creativity and art into reality. Agency gets to see you through you and your passion and they get attracted to you. With good photos you get signed by agencies, brands and company after presenting your portfolio.
Well, having known all these, I asked Olayinka a creepy question, “Why does a model need an agency? Can a model become big without an agency?”
She says,
“Agency plays a huge role in the life of a model, from proper grooming, to managing, promotions and so many more that might not be possible to do as a freelance model”
Her craze, love and hunger for something to wear is what put her on this spot today.
😉Cheers!
CONTACT
Olayinka Serikudi Azeezat
Instagram: @she_iz_queenj
Phone: +2347061532880
Email: [email protected]
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