Instagram influencers who don’t clearly state if they’ve edited photos which are advertisements could be fined or imprisoned in Norway due to a new law, New York Post is reporting.

It is reported that the law also applies to ad posts on other social media platforms like Facebook, TikTok, Twitter and Snapchat.

In Norway, advertisers and influencers paid by advertisers will have to clearly label Instagram posts if they’ve been edited. This is according to regulations passed as an amendment to Norway’s Marketing Act.

A new label designed by the Norwegian Ministry of Children and Family Affairs will have to be added to advertisement posts that have altered someone’s shape, size or skin. This would include an influencer advertising a protect but making their lips bigger, enhancing muscles or making themselves look slimmer or bigger in certain areas. The Norwegian monarch King Harald V will decide when the law comes into effect.