Google will start announcing Slow Websites to Readers, giving badge of shame to websites that load slowly in Chrome.
Google is considering this idea as a way of encouraging developers or website owners to speed up their page-loading time.
“We think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences,” Google’s Chrome team said in a Monday blog post.
So in the future, Google’s Chrome may warn your readers about how slow your site is – slow-loading websites.
Though Google hasn’t yet determined how exactly the slow websites will be labeled, but says it may experiment with different options to see which makes the most sense.
For example, a slow-loading website may show a “Loading…” page that includes a warning, like a caution icon and text that reads “usually loads slow.” Meanwhile, a fast website may display a green progress indicator bar at the top of the page instead of a blue one.
And for links, Chrome may use the context menu to help users know if the site will be slow so you can decide whether or not you want to click – this is to save readers the stress.
But Google is still weighing how to “badge” sites with glacial loading times.
A new badge could appear in the future that’s designed to highlight sites that are “authored in a way that makes them slow generally.”
“We are building out speed badging in close collaboration with other teams exploring labelling the quality of experiences at Google,” explains the Chrome team.
“We are being very mindful with our approach to setting the bar for what is considered a good user experience and hope to land on something that is practically achievable by all developers.”
Google will also look at historical load latencies of websites to figure out which ones are guilty of slow load times and flag them.
The Chrome team is also exploring to identifying sites that will load slowly based on device hardware or network connectivity.
Google’s vision for the future of Chrome is focused on WebAssembly, powerful capabilities, and Progress Web Apps (PWAs). Hopefully this will mean even more powerful web apps soon, and ones that feel a lot more like native apps, for publishers and marketers, your will notice Adsense started already and have been active with instructions.