Ye, formerly known as Kanye West, appears to have confirmed reports that he’s set to launch an adult entertainment site.
In a post on his X profile earlier this week that has since been deleted, Ye shared a short video announcing the new venture.
The six-second clip featured a voice directing followers to “go to yeezy.com,” while the screen read: “Yeezy Porn Is Cumming,” Rolling Stone reported.
The post came after TMZ reported that a representative for Ye said that the controversial star had been ramping up plans to set up a “Yeezy Porn” studio.
Ye is said to be “dead set” on getting the business off the ground and has contacted Stormy Daniels’ ex-husband, industry veteran Mike Moz, about working together, per TMZ.
“I’ve been having discussions with Ye about a potential collab between Yeezy brand and my team at Vixen Media Group. While it’s too early to give any details I’m excited about where Ye’s vision takes this,” Moz told TMZ.
He added that the project would be “like nothing we’ve ever seen before.”
The move may come as somewhat of a surprise considering Ye’s previous comments about his struggles with porn “addiction,” which he said had “destroyed” his family.
“Hollywood is a giant brothel Pornography destroyed my family I deal with the addiction instagram promotes it Not gonna let it happen to Northy and Chicago,” he wrote on Instagram, per Page Six.
Representatives for Ye did not respond to a request for comment from Business Insider, which was sent outside regular working hours.
The Yeezy and Adidas collaboration began in 2013 when the German company signed a partnership deal with Ye.
It proved to be a lucrative arrangement, with sales of Yeezy shoes eventually hitting more than $1 billion a year.
But Adidas and other major brands like Balenciaga severed ties with the musician in 2022 after he made a series of antisemitic remarks.
