Ghanaian rapper and singer, Desmond Kwesi Blackmore, aka D-Black, has identified business acumen as the reason Nigerian artists are more successful than their Ghanaian counterparts.
He said Nigerian artists are business-driven whereas their Ghanaian counterparts make music just for the love of the art.
Speaking in a recent episode of The Afrobeats Podcast, D-Black said, “Why Nigerian records are flying higher than the Ghanaian ones is because Ghanaian artists don’t really care about the money. They don’t care about the business. It’s just the love of art which overpowered everything. There’s really no business behind it.
“BET nomination, all the accolades, I made no money. But as soon as I switched to commercial mood; Afrobeats, I bought my Ferrari and Range rover. I was everywhere.
“Artists and creatives need to understand that music alone is not enough. You need to get up and grind. You need to take advantage of social media to promote your craft.”